Perks and personalisation: Radisson launches refreshed rewards program

Radisson Hotel Group is introducing a new loyalty program that aims to be the most personalised in the industry.

Under the new Radisson Rewards, members can earn rewards faster, enjoy in-stay privileges such as complimentary upgrades, F&B discounts, and opt to make their hotel stays carbon neutral by redeeming 325 points per day to offset the carbon footprint.

The Group’s new loyalty program has been streamlined, now offering just three tiers, Club, Premium, and VIP, enabling members to work their way through the levels more quickly.

A new feature known as Discount Booster will allow members the choice to boost their discount for future reservations by reducing the number of points they earn.

Radisson Hotel Group Global Senior Vice President Brand, Experience and Customer Strategy, Cristina Serra, said it’s an opportunity to thank members for their loyalty.

“Now is our time to reward them with a new range of personalised benefits to ensure that Every Moment Matters when they stay with Radisson Hotel Group,” she said.

“These exciting new benefits will certainly encourage new members to join and fast-track their member status with one of the world’s fastest growing hotel rewards programs as they stay at our impressive hotel footprint across the globe.”  

The new system offers choices based on guest preferences and previous requests recorded through a member profile. A private feature on the member profile online and on the app will allow provide members with information such as their previous bookings, invoices and preferred hotels.

Travel professionals also stand to benefit with professional bookers and planners now able to earn and redeem points when they book for others as well as on personal travel. They can share their points with other members, use them to book meeting and event spaces, and earn extra points when they refer a new member.

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