Rolex 24 at Daytona fails to boost local hotel occupancy due to COVID

DAYTONA BEACH — With limited attendance at Daytona International Speedway due to the coronavirus pandemic, this

DAYTONA BEACH — With limited attendance at Daytona International Speedway due to the coronavirus pandemic, this year’s Rolex 24 At Daytona failed to deliver the typical boost in occupancy and rates, according to many Volusia County hoteliers.

“It was completely down, nothing that compared with past years,” said Bob Davis, president and CEO of the Lodging & Hospitality Association of Volusia County. “As far as the race, as expected, there was a limited amount of people in the stands, so we were down considerably in rooms.”

This past weekend’s Rolex 24 At Daytona, which hosted around 40,000 spectators last year, was held with limited fans in the grandstands and infield, and with COVID-19 health protocols in place. 

Fans in the infield were allowed into the FanZone, but pit road, the garage and paddock areas were all closed.