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Virginia Beach hotel booking rates for spring break on the rise

Virginia Beach hotel leaders are hoping that booking rates will return to pre-pandemic levels.

VIRGINIA BEACH, Va. — Hotel leaders in Virginia Beach are optimistically forecasting a strong, bounce-back spring break season for 2022 after a pandemic-related downturn.

“A lot of optimism, we tend to be forever optimists,” said John Zirkle, the president of the Virginia Beach Hotel Association (VBHA). “Omicron seems to be fading and we don’t have the restrictions in place we’ve had before.”

The VBHA is a representative trade association made up of dozens of hotels across the city, the majority of which are at the city’s

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