Tourism board talks long-term vision for Daytona Beach


In this June 12, 2021 photo, Daytona Truck Meet, enthusiasts pack Atlantic Avenue and sidewalk near the Ocean Center, in Daytona Beach, Fla. (David Tucker/The Daytona Beach News-Journal via AP)


Still reeling from the mayhem generated by the invasion of the chaotic Daytona Truck Meet in June, the Halifax Area Advertising Authority board of directors on Wednesday took a step toward defining a better long-term vision of the World’s Most Famous Beach as a tourist destination.

The tourism board, which oversees and funds the Daytona Beach Area Convention & Visitors Bureau, directed CVB staff

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Daytona, Florida hotel jobs remain open as summer tourism booms

DAYTONA BEACH — Jennifer Pickett was all smiles as she emerged from an interview at an open-house job fair this past week at the Hilton Daytona Beach Oceanfront Resort.

Pickett, 45, who left her job as an assistant manager at a senior assisted living facility in Palm Coast in the wake of COVID-related stresses of 2020, was excited about the prospects of a hospitality career.

“I really think this whole area, Daytona Beach, is hopping again,” she said, following an interview that she hoped would lead to a job in reservations or customer service. “I think the Hilton

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Protogroup hotel open in Daytona Beach, but many amenities not ready

DAYTONA BEACH — After nearly a decade of waiting, the doors are open at Daytona Grande, part of the controversy-ridden, much-delayed $192 million Protogroup twin-tower hotel-condominium project.

Sort of.

The hotel, part of the biggest, most expensive development project in Daytona Beach history, was expected to welcome its first guests on Friday, according to front-desk staff.

Opinion:City should avoid more concessions in oft-delayed Daytona Beach hotel project

Although the long-awaited Protogroup hotel, Daytona Grande, had its soft opening this week, pedestrian beach access and other amenities aren't yet available. The hotel is part of the much-delayed $192 million Protogroup twin-tower hotel-condominium project, the bigesst most expensive development in Daytona Beach history.

But they will arrive at a 27-story 455-room hotel that doesn’t yet offer a functioning fitness room, pool, walkway to the beach or other amenities.

“We had a very soft opening this

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Daytona Beach hotels booked up for Memorial Day weekend

DAYTONA BEACH, Fla. — At the Sun Viking Lodge, owner Gary Brown can’t hide his smile.

What You Need To Know

  • Daytona Beach hotel operators say they’re sold out for the Memorial Day holiday
  • Two hotels said they’ve been able to raise rates due to the surge in demand
  • One owner says he thinks this could be one of his best Memorial Days in 50 years

“That is so different than it was at this time last year. … It’s just so exciting for me,” Brown said.

After a difficult year and half, he believes this Memorial Day is

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