Once an old-school beach destination peppered with mom & pop motels, softened zoning restrictions welcomed high-rise condominium towers in the early 2000s, transforming the area into a collegiate Spring Break haven. The mid-2010s hailed the entrance of a new marketing strategy and the area’s first nationally branded hotels, in addition to legislation prohibiting alcohol consumption on the beaches, once more evolving the market identity to one of a family-friendly destination. It was also during these years that the market bore witness to the housing bubble burst and economic downturn of the Great Recession, the Deepwater Horizon Oil Spill, and Hurricane
Fourth of July usually brings visitors to Southwest Florida in droves.
With Independence Day falling on Saturday and the holiday observed on Friday, it naturally creates a long holiday weekend for many workers, making it easier for them to get away for a quick trip.
However, more people are expected