Innisfree proposes tower on vacant Pensacola Beach lot
Innisfree Hotels is proposing building another new hotel on Pensacola Beach, marking the third large hotel development announced in recent months for the company.
The 215-room, $85 million project would be located on what’s now a vacant lot at 20 Via de Luna in the former site of the Clarion Suites Resort, which was irreparably damaged during Hurricane Ivan.
Rich Chism, Innisfree Hotels vice president of development and asset management, presented the initial design concept to the Santa Rosa Island Authority on Wednesday evening, though further approvals and a groundbreaking likely wouldn’t happen until at least fall. The conceptual plan