After an initial COVID-19 gut-punch in the spring, Patrick Norton thought in May that the worst was in the past for the Myrtle Beach condo and hotels he manages — it was a great month and bookings were way up.
But then the COVID-19 spike of June and July hit. Local restrictions and a loss of tourists followed.
“Bookings literally dried up overnight,” Norton, who works as vice president of sales and marketing at Brittain Resorts & Hotels, said. “We’d have days where we have $1 million in cancellations. Almost overnight we went from seeing a normal summer to 50%